The Bahamas is making it easier than ever for European travelers to say yes | ITB 2026

Latia Duncombe, Director General of Tourism at the Bahamas Tourism Authority 🇧🇸, shared how The Bahamas is deepening its commitment to the European market at ITB Berlin — through strong trade partnerships, digital innovation, and expanded visitor tools designed to convert interest into bookings across key European markets.

0:00 Introduction
0:09 Bahamas' commitment to Europe since 1968
0:17 Visitor market breakdown — US, Canada, Europe & beyond
0:25 Dedicated resources for the European market
0:41 The value of ITB for face-to-face trade conversations
0:55 Growing Bahamas tourism beyond maintenance
1:03 Website translated into five languages
1:11 AI-powered itinerary builder and MindTrip integration
1:20 Personalised destination options for visitors
1:37 Keeping the human touch alongside digital innovation

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